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Financial Services group Old Mutual is offering farmers with financial literacy through the attending ‘On The Money’ financial education training at 114th edition of Zimbabwe Agricultural Show.
In conjunction with ZAS theme “Cultivating Prosperity, Growing Business : Innovation for Change. Nurturing our Future,” a key component of this year’s event is the financial literacy training session hosted by Old Mutual.
Group Marketing, Public Affairs, and Sustainability Executive at Old Mutual Zimbabwe Lillian Mbayiwa said financial literacy is essential for farmers to improve their financial management, access resources, make informed decisions, and build sustainable agricultural businesses.
“By empowering farmers with these capabilities, we can enhance their overall financial well-being and the success of their farming operations, the “On the Money” program takes a unique approach, drawing parallels between the behaviors of Africa’s “Big Five” animals, the lion, leopard, elephant, rhino, and buffalo, and key financial principles and this innovative framework makes complex financial concepts more relatable and memorable for our participants,” said Mbayiwa.
She added that,“As a responsible corporate citizen, we recognize the vital role that agriculture plays in Zimbabwe’s economy. By investing in the financial literacy of our farmers, we’re not only supporting individual businesses but also contributing to the long-term prosperity and sustainability of the entire sector”.
As the Zimbabwe Agricultural Show celebrates the transformation of the country’s agricultural sector, the presence of Old Mutual’s “On the Money” financial literacy program is a testament to the company’s commitment to empowering farmers and ensuring the long-term sustainability of this vital industry.
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