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DELTA Corporation has launched two new flavours of its Chibuku Super beer brand under the sorghum segment as the firm seeks to offer differentiated products and choices to meet the market’s dynamic needs.
The latest flavours — ginger and pineapple, are already in the market with consumers now able to buy them in-store.
Sorghum beers had the second largest contribution to revenue in the second quarter of 2023, at 34,6 percent, while the segment notched its highest volume contribution in five years last year.
Speaking at the launch event that was attended by Delta’s clients and traders, among others, in Harare yesterday, general manager for sorghum beer business Marshall Pemhiwa said his organisation was excited to be expanding the Chibuku Super flavour range.
“As Chibuku, we take pride in offering our consumers differentiated products, offering more choices to satisfy their dynamic needs.
This has been the journey of the Chibuku brand over the past 60 years.
The addition of the flavour variants to Chibuku Super is part of our journey to build brilliant brands and remain innovative for our consumers,” he said.
The two new flavours add to the Chibuku Super flavour range that comprises banana flavour, Chibuku Super Original and the Scud packs.
Mr Pemhiwa said Delta was introducing the new flavour and product ranges as part of its thrust of growing and developing the sorghum beer category.
In this context, the beverages producer looks forward to continuing with introducing new products in future.
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