“Instead of bashing them in return, we educate them” – Nyaradzo Group CEO Mataranyika On False Social Media Smear Campaign

Zimbabwe’s biggest and fastest growing Funeral Insurance company Nyaradzo Group Founder and Group CEO Philip Mataranyika has won applause for his response to a false smear campaign against the local Industry’s biggest funeral brand.

Commenting on his Facebook page seen by TechnoMag, Nyaradzo Group CEO said, “Instead of bashing them in return, we will go out to educate them, so they are better informed.”

The Nyaradzo boss said that the funeral insurer will not take legal action against individuals who used social media platforms to spread false information about the company’s operations.

Recently, Nyaradzo was a victim of a social media campaign where it was falsely accused of profiteering at the expense of clients.

Alistar Nyamarari Chibanda was reportedly behind the malice which he has since retracted unfounded allegations and apologised to Nyaradzo, claiming he was fed false information.

The allegations were based on hear day, had no merit, lacked coherence and we’re empty baseless accusations.Grouo CEO Mataranyika said the episode enabled the company to identify some information gaps that it was now addressing, adding:

“When the recent debates on social media and elsewhere started, we took time to listen to what was being said, noting what we felt were genuine concerns while sifting through what we felt were sentiments entirely aimed at hurting the brand.

“Nyaradzo has always been the one friend you can count on during life’s most trying times.

“As a brand, we are committed to our clients with whom we have walked through difficult times.

“As such, we were humbled to see many people from different walks of life, our clients included, defend the brand and show how much they know about our products and services.

“We also identified some information gaps, which we are now working on plugging.”

To some up the more mature stance Mataranyika took to instead educate and not return evil for evil the Insurance Guru added that,
“We knew even as this started and spread that once they had access to correct information and if they are decent beings, the natural response would be to apologise and retract, which is what they did.”