Delta Pioneers ‘No To Underage Drinking’ Campaign – Murambinda

Delta Corporation, Zimbabwe’s Unparalleled Beverage Giant has launched a Pledge-18 campaign ‘No to Underage drinking.’
campaign campaign to discourage young people under the age of 18 from drinking alcohol.

This campaign comes at a time when a lot of young people are battling drug and alcohol abuse.

The Delta Beverages general manager, corporate affairs, Dr Patricia Murambinda said Delta means business on its responsibility to help reduce and prevent the harmful use of alcohol throughout the country.

“Delta is currently working with and supporting some local programs, campaigns and public policies to prevent, reduce and discourage underage drinking,” said Dr Murambinda.

Murambinda added as Delta they believe there is more work that needs to be done and they do not have all the answers on how best this can be done.

“The campaign will be extended to secondary school’s events so that we can include the children. We are working with partners like ZIMPACT and ZABMA to get the message across different stakeholders,” added Dr Murambinda.

Research has shown most young people who are admitted at hospital with mental challenges are there because of abuse of alcohol.

Murambinda said they launched the Smart Drinking Goals campaign and it has a number of programs that it focuses on like shifting social norms, consumer behavior and their own business practices in order to show people that they should drink responsibly.

The General Manager Corporate Affairs said on this particular campaign of Pledge 18 they are acknowledging that people below the age of 18 should not consume alcohol.