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Cameroonian start-up Gajo Livestock has launched a livestock trading app to revolutionize the livestock sector in Africa by providing a platform for organic and quality livestock products to be sold online.
The app’s founder and CEO, Ngassa Fotso, said the application was developed with the aim to benefit traditional farmers and cattle breeders connecting them with consumers easily.
“The reason why a young start-up sought to invest in this field, putting its digital knowledge to the benefit of these traditional trades(professions),”
“Knowing the difficulties that exist in the fisheries and breeding sector, the Gajo Livestock application was developed with the aim of improving eating habits and supporting breeders in order to make them known and bring them to understand the different channels to better sell their products,”
“This platform makes it possible to promote short circuits, with a more direct link between producers and consumers.Indeed, the current system involves ever more intermediaries who sometimes become richer than the breeders themselves; with also a risk of expiry of feed, and which implies a higher price for the final buyer, who thus sees an increase of the price of food on his plate,” he said.
The app also helps consumers to avoid being taken advantage of by unscrupulous third party dealers that mediate in the sale of livestock.
Fotso says that despite several challenges, one being a major land dispute in 2018, which led to loss of a major business premises, human capital, and other business assets, Gajo could not be stopped and is focused on changing Africa’s farming narratives, especially starting with Cameroon and the livestock sector.
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