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The Southern African Development Community bloc (SADC) has launched the Tourism Business Platform (TBP)at a workshop held in Johannesburg, South Africa .
The platform which is aimed at addressing tourism barriers and advance the sustainable development of the regional tourism industry, was launched following a consultative process that started over a year ago with tourism apex associations from SADC Member States
Representatives from the SADC 16 Member States – Angola, Botswana, Comoros, Democratic Republic of Congo, Eswatini, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, United Republic Tanzania, Zambia and Zimbabwe, were part of the consultative process to establish the structure.
Speaking during the event,Mr. Peter Varndell, Executive Secretary at the SADC Business Council,encouraged all tourism players to participate on the platform to enhance tourism in the SADC
“The formation of this partnership reflects our commitment to promote private sector interests and create an enabling and competitive business environment. I encourage regional tourism industry players to actively engage on this platform and advance SADC’s economic relationship with Africa for the benefit of all our citizens,”he said.
The platform will provide the tourism private sector in the SADC region an opportunity to foster a collective and coordinated approach towards tourism development through influencing regional tourism policy direction, strengthening policy integration and regional collaboration, and increasing regional marketing and investment.
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