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Zimbabwe Tourism Authority (ZTA) Head Corporate Affairs “Chief” Godfrey Christopher Koti has revealed to TechnoMag that Zimbabwe Cricket (ZC) and Bulawayo football giants Highlanders iBosso will take part in the first ever sports tourism conference at this year’s edition of the Sanganai/Hlanganani World Tourism Expo which gets underway at the Zimbabwe International Exhibition Centre today.
The ZTA head of corporate affairs Chief Koti said ZTA is enthused to be part and parcel of this unique programme.
“We have invited the Zimbabwe Cricket board which is led by Mukuhlani for this programme. We also expect to have Highlanders who are the beacon of sport in Bulawayo. This will allow us to position Zimbabwe as a must visit destination for both local and international tourists,” said Koti.
ASL’s international partners partaking at the conference include New York-based, ATA, whose main business is to drive international tourism onto the African continent.
They are a pivotal player in support and activation of NBA Africa.Delegates are thought leaders, decision makers, proven practitioners, and entrepreneurs within the Sport and Tourism ecosystems both in the private and public sector.
Tourism through sport is fast becoming a sought after socio-economic activity as people travel to watch various sporting disciplines around the world.
Tourism has been boosted globally through competitions like the football World Cup, Olympics and other international competitions.
ZTA has been researching on how best it can sell the idea to all sport codes so that sports tourism benefits the country as a whole.
The Sanganai hlanganani conference expo for this year is dubbed the “Africa Sports Legacy Conference”, and aimed at unpacking the “Business of Sports Tourism for the socio-economic development of Zimbabwe” and is being held in partnership with UK-based sports organisation, Africa Sports Legacy (ASL).
Zimbabwe Tourism Authority (ZTA) and the Zimbabwe Olympic Committee have already partnered with the ASL as they bid to promote sports tourism in this country going forward.
The ASL founder and world athletics elite coach, Stanley “Fresh’’ Madiri will deliver a keynote address as sports tourism discourse continues to grow in scope.
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